Hello there

I'm your new
design lead.

intro

I elevate conversations to produce elegant digital footprints and experiences across touchpoints to the benefit of my clients and, ultimately, their users.

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From Hawai‘i to India to Sweden, roles include art director, creative lead, digital designer, copywriter, studio coordinator, and data architect.

Over 7 years put together award-winning campaigns, massive online catalogues, 15,000 commercial images, and worked with name brands such as Tetra Pak, Seagrams, Miller, Mondelēz, and Nestlé.

bio

Creative AD/CW with an entrepreneurial spirit, strong visual sense, and broad design vocabulary.

 

I’m eager for a challenge. I’m looking for a creative and strategic position with a high degree of freedom to help established firms develop new market areas.

I’m just a person in the world. I don’t know everything, but I’m curious. I want to know more. After all, it’s a big world.

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services

I’m independent and confident. I’ve got a bit of experience. I’ve been around. It’s not a numbers game but I’ve been a designer for about 8 years. I’m about ideas. Pixels are important, but they’re not always what the job is about.

James E. McDonough

“Design isn’t crafting a beautifully textured button with breathtaking animation.
It’s figuring out if there’s a way to get rid of the button altogether.”

- Edward Tufte

Art Direction

A great idea starts somewhere.  From a lifeless brief to a bouncing, beautiful concept ready to be embraced.  Every pixel is, and always will be, pushed with love.

See Work

Photography

Blood, sweat, and broken gear.  Painstakingly correcting for lens distortion, flares, light blooms, background blurs.  Omitting defects and altering the fabric of spacetime in a digital photon-receptor and on a light emitting diode display.  It’s a lot of hand waving with an unreasonably expensive bag of tricks that makes one believe in magic again.

See Portfolio

Copywriting

Massaging reality, here and there.  Like a gold panner, sifting for kernels of truth in a muddied stream of unconscious noise. And, suddenly – gleaming beneath the surface – a moment of shining clarity emerges.

See Examples
Quote

“A professional is one who does his best work when he feels the least like working.”

- Frank Lloyd Wright