Ceres Fruit Juices
Design & Copy
I loved the challenge of this digital campaign. My brief for this online ad was simple: “Make it tasteful.” The Ceres brand is well-known in the UK for their juice drinks and they were looking to open new markets in the USA with two new offerings. The Smoothie to Go was a portable, long-lasting pouch drink packed with powerful flavours. With this campaign, I wanted to feature the customer experience with solo travellers as well as families.