Art Direction

Ceres

Project details

Ceres Fruit Juices

2018

Art Director

Design & Copy

Category

Art Direction

I loved the challenge of this digital campaign.  My brief for this online ad was simple:  “Make it tasteful.”  The Ceres brand is well-known in the UK for their juice drinks and they were looking to open new markets in the USA with two new offerings.  The Smoothie to Go was a portable, long-lasting pouch drink packed with powerful flavours.  With this campaign, I wanted to feature the customer experience with solo travellers as well as families.

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