Landing Page & Ads
Design & Copy
Art Direction, Web Design
My client was having trouble with conversions and user engagement with their corporate page. We discovered that there was some brand confusion between the Japanese and USA branches. My brief was to create brand lift and transform their website from an e-catalogue with white background to a more exciting page.
Together with the landing page, I also designed a series of display ads to accompany the launch. The 3 ads represent different stages in targeting and are typically seen by audiences in sequence with the final static ad used for retargeting.