Project details
Accelerate Diagnostics
2019
Art Director
Design & Copy
Category
Art Direction
Rather than a conventional product/service campaign, we experimented with running an initiative called “Do More.” Our objective with Do More was to build a movement around greater investment in infection control, diagnostics, and treatment by celebrating those on the front lines who fight infections by telling their stories. It’s an unbranded campaign, and the stories are hosted at www.domorestories.com.