Art Direction

Do More

Project details

Accelerate Diagnostics

2019

Art Director

Design & Copy

Category

Art Direction

Rather than a conventional product/service campaign, we experimented with running an initiative called “Do More.”  Our objective with Do More was to build a movement around greater investment in infection control, diagnostics, and treatment by celebrating those on the front lines who fight infections by telling their stories.  It’s an unbranded campaign, and the stories are hosted at www.domorestories.com.

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